Midnight Pearls 3

Friday, June 4, 2010


Acne. No, this Swedish Jean company wasn't obsessed with prepubescent teens, but rather "Ambition to Create Novel Expressions." A clever name actually.

So of course in Stockholm I had to locate these famous jeans! Acne was founded in 1996 and in 1997 began distributing their jeans to stores within Scandinavia. In 2003 they opened their first concept store and no have about 10 stores located in Scandinavia, Germany, Austria, Australia, France and the United States.

They don't advertise or publish anything in magazines - instead they have their own fashion magazine that comes out twice a year called Acne Paper. Their selection of jeans is impressive to say the least and I admire the way they live up to their name!

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